Jobs To Be Done Framework Example

In today's fast-paced world, people are constantly looking for ways to get things done efficiently and effectively. This concept is at the heart of Clayton Christensen's jobs to be done framework, which suggests that customers don't simply buy products or services - they 'hire' them to do a specific job. In this article, we'll explore how this framework works and provide examples of its application in real-world scenarios.

At its core, the jobs to be done framework is centered around identifying the problems or opportunities that people are trying to solve. According to Christensen, these 'jobs' can be thought of as tasks that need to be accomplished, and companies hire products or services to get them done. For instance, milkshakes can be seen as a solution to the job of avoiding hunger or boredom during a commute.

A classic example of this concept is provided by Disruptive Strategy, where Christensen uses a milkshake to illustrate how a product can satisfy a specific job. In this case, the job is to avoid getting hungry or bored during a long drive, and the milkshake serves as an effective solution. This idea is reinforced by the fact that most customers who purchase milkshakes before 8:30 a.m. don't order any other menu items.

The jobs to be done framework can be applied in various industries and contexts to identify what drives consumers to choose certain products or services over others. By completing statements related to outstanding tasks in one's life, such as 'We call it a 'job' because it needs to be done, and we hire people or products to get jobs done,' individuals can gain insight into their own motivations and behaviors.

In conclusion, the jobs to be done framework offers a powerful tool for understanding consumer behavior and identifying opportunities for innovation. By recognizing that customers don't simply buy products - they 'hire' them to do specific jobs - companies can develop solutions that meet real needs and provide value to consumers. Whether it's a milkshake or a more complex product, the jobs to be done framework provides a valuable perspective on how businesses can better connect with their target audiences.

Jobs to be done framework example